For better or worse, most of us can’t seem to get away from our smartphones. That’s why SMS personalization is so important for unleashing your company’s potential.
Mobile devices have evolved into a primary means of communication; after all, they keep your emails, SMS texts, push alerts, website advertising, and even the occasional phone call within reach. In reality, most of us have grown accustomed to SMS text messaging as a speedy and convenient mode of communication, according to a recent Google survey, most mobile users expect a response to a text message within 20 minutes or less.
While email is a tried-and-true technique and most organizations’ principal direct marketing channel, customers are increasingly accepting of, and even expecting, businesses to be available via text message for anything from customer support to shipment tracking updates.
Here are a few reasons to consider integrating personalized SMS marketing to your mobile and email messaging if you want to make your mobile experience enticing to every shopper.
Brands who ignore SMS personalization are –
Missing out on a huge opportunity. Shoppers are increasingly using mobile devices at every step of the purchasing process, from exploring websites to completing purchases to tracking goods and contacting businesses with queries and complaints. And, as customers increasingly rely on their mobile devices for every aspect of their buying experience, it’s likely that your email subscribers are already receiving SMS messages from other brands.
More than 56 percent of consumers use mobile as their primary device for online shopping, according to a new report by Attentive Mobile. In addition, respondents indicate they’re communicating with brands via SMS messaging more than ever before.
Over half (55.9%) say they presently receive text messages from businesses, and nearly a quarter (24%) say they would be open to receiving even more text messages from the right brand.
Businesses that incorporate text messaging into their mobile strategy, as well as creating a plan for personalized email communication, will win big with customers who expect brands to reach out via mobile in multiple ways as they become more comfortable with shopping via mobile device and receiving SMS messaging from brands.